S2 E6: A Hard Reset on Purpose for Family Business: Adam Farver of Pella Corporation

It was a routine activity that led to a life-threatening accident, a coma, and multiple cranial surgeries. Adam Farver, Chairman of the Board and fourth generation of his family enterprise, Pella Corporation, found himself eavesdropping on doctors who doubted his full recovery. Faced with frightening questions about his future, Adam took stock of his life before the accident, consulting his late great-grandfather and grandmother’s wisdom: what would he do now?

Listen as Adam tells the story of his realizations, recovery, and resetting his purpose. We are also joined by experts Dave Whorton and Jennifer Pendergast discussing how family enterprises can—and should—intentionally find their purpose to steel themselves from crisis.